A journey I want to share with you all

When I look back, I realise how much I’ve learnt along the way — and even more, how little I knew about anything when I started.

Design, fashion, business… none of it.

This brand was born from my love of surfing. 
I couldn’t find a women’s surf suit that felt functional, comfortable and good to wear in the water — so I started making my own.

21 April 2015 - the official launch!

From the beginning, this was never about trends.
 It’s always been about function, fit, and longevity — slow fashion made with care, designed to last, and made to be used in the ocean, again and again.

Running a business on your own is draining. 


And I’ve wanted to give up more times than I can count.



But I’m still here.

Ten years later, I’m about to launch another collection — shaped by time, experience, and a deeper understanding of what really matters in the water.

I’m deeply grateful to every person who’s been part of this journey.
 Friends, retailers, distributors, photographers, models, and all the behind-the-scenes hands and hearts — you know who you are ❤️

And if you’ve ever taken one of my surf suits into the ocean with you — thank you. Truly.