Where style meets Sustainability

Made by women for women

California Consumer Privacy

Your rights under the California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.

How to opt out

By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.

Our Values

Our Values

At Lore of the Sea, our commitment to a small carbon footprintextends far beyond just words. We believe in creating fashion that's not only ethical and slow-paced but also connected to our love for the environment.Our mission is to provide you with surf wear that makes you feel both comfortable and confident, without compromising on quality or sustainability.

As a women-run, independent small business, we value slow fashion and community.All our patterns are designed in-house by the founder and each collection is released in limited edition.

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Fabric Focus

Fabric Focus

Our fabrics are created from recycled yarn sourced from industrial waste.

All swimwear fabrics are of high quality, resistant to sunlight, salt, and chlorine. To ensure full sun protection of your skin we only use rated UPF 50+ fabrics. Our unique printed fabrics are printed digitally in the most sustainable way, using low ink, 50% less power, 95% less water waste & 60% less water consumption..

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Packaging

Packaging

Sustainability isn't just a buzzword for us—it's a guiding principle that informs every decision we make, including the selection of our packaging materials.

At Lore of the Sea, we recognize that packaging plays a significant role in our business operations. However, we are committed to minimizing our environmental impact to the fullest extent possible and made a conscious decision to avoid contributing to the single-use plastic pollution crisis.

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