Stories of the Sea
10 years of Lore of the Sea
A reflection on 10 years of Lore of the Sea — from learning to sew in 2013 to building a slow, functional surf brand shaped by the ocean, experience, and community.
There is something magical in the waves - Video
The Heart Behind Our Brand, a story by professional surfer & founder Laure Mayer
Made by women surfers for women surfers
Hello, beautiful souls! Today, I'm taking a moment to share something very close to my heart—the story of our brand, a dream crafted with love, passion, and a sprinkle of salt water. This isn't just a brand; it's a piece of my journey, a reflection of my love for the ocean, and a tribute to the incredible community of women who inspire me every day.
It all started when I set foot in Australia back in 2011. As a passionate surfer, I was on a quest for something that seemed elusive—a surf suit that didn't just look pretty but also hugged our curves in all the right places, offered support where we needed it, and protected us from the fierce Australian sun.