Back to our roots: ARGIA Collection Video
This video takes us back to the Basque Country — to the landscapes, coastline, and surf culture that first inspired the brand.
Featuring women surfers in their element, it’s a celebration of community, connection, and the timeless beauty of the ocean. There’s something powerful about returning to familiar shores — where the light hits differently, and the roots run deep.
We went back to our roots to capture ARGIA in its most authentic form — honouring where the story began, and the light that continues to guide it.
10 years of Lore of the Sea
A reflection on 10 years of Lore of the Sea — from learning to sew in 2013 to building a slow, functional surf brand shaped by the ocean, experience, and community.
The Heart Behind Our Brand, a story by professional surfer & founder Laure Mayer
Made by women surfers for women surfers
Hello, beautiful souls! Today, I'm taking a moment to share something very close to my heart—the story of our brand, a dream crafted with love, passion, and a sprinkle of salt water. This isn't just a brand; it's a piece of my journey, a reflection of my love for the ocean, and a tribute to the incredible community of women who inspire me every day.
It all started when I set foot in Australia back in 2011. As a passionate surfer, I was on a quest for something that seemed elusive—a surf suit that didn't just look pretty but also hugged our curves in all the right places, offered support where we needed it, and protected us from the fierce Australian sun.