Back to our roots: ARGIA Collection Video
This video takes us back to the Basque Country — to the landscapes, coastline, and surf culture that first inspired the brand.
Featuring women surfers in their element, it’s a celebration of community, connection, and the timeless beauty of the ocean. There’s something powerful about returning to familiar shores — where the light hits differently, and the roots run deep.
We went back to our roots to capture ARGIA in its most authentic form — honouring where the story began, and the light that continues to guide it.
10 years of Lore of the Sea
A reflection on 10 years of Lore of the Sea — from learning to sew in 2013 to building a slow, functional surf brand shaped by the ocean, experience, and community.
There is something magical in the waves - Video
The Heart Behind Our Brand, a story by professional surfer & founder Laure Mayer
Made by women surfers for women surfers
Hello, beautiful souls! Today, I'm taking a moment to share something very close to my heart—the story of our brand, a dream crafted with love, passion, and a sprinkle of salt water. This isn't just a brand; it's a piece of my journey, a reflection of my love for the ocean, and a tribute to the incredible community of women who inspire me every day.
It all started when I set foot in Australia back in 2011. As a passionate surfer, I was on a quest for something that seemed elusive—a surf suit that didn't just look pretty but also hugged our curves in all the right places, offered support where we needed it, and protected us from the fierce Australian sun.
Unveiling the UDA Collection
Smooth Assembles Vol.2
What does 3 years of surfing look like on Mademoiselle of the Sea surfer and film photographer Jordy Todd?
Jordy has been one of the most wholesome, feel-good connections that we’ve been lucky enough to make in the ocean. Her incredible energy oozes with confidence, sweet humour and a sense of complete, wild, freedom -- and we honestly can’t get enough!
A film photographer with a talent for the feminine and graceful, Jordy showcases the exact gifts that she aims to capture within only a few short years of getting on her first surfboard, a complete and utter shock to us the first time we saw her surf!
Smooth Assembles Vol. 1
This is the beginning of a little series of visuals showcasing our Mademoiselles of the Sea’s and adventures!
Volume 1 introduces you to Laure Mayer, creator and designer of Lore of the Sea, her world, her passion and her vison of female surfing.
Early Birds
“Early birds get the worms”
To tell you the truth, we had a pretty terrible surfing season here on the East Coast of Australia. Spring + Summer became the longest ‘onshore/no swell’ stretch I’ve seen for a years. That day, again, looked pretty average on the forecast: onshore winds, not much swell, short wave period.
Welcome to Noosa - Video
We went to Noosa for the legendary yearly Noosa Surf festival.
This festival has got to be the oldest “classic” longboarding festival that has ever existed showcasing single fin logging, old mal surfing in many different categories. A full week of traditional surfing mixing amateur and professional surfers.