This video takes us back to the Basque Country — to the landscapes, coastline, and surf culture that first inspired the brand.

Featuring women surfers in their element, it’s a celebration of community, connection, and the timeless beauty of the ocean. There’s something powerful about returning to familiar shores — where the light hits differently, and the roots run deep.

We went back to our roots to capture ARGIA in its most authentic form — honouring where the story began, and the light that continues to guide it.

What does 3 years of surfing look like on Mademoiselle of the Sea surfer and film photographer Jordy Todd?

Jordy has been one of the most wholesome, feel-good connections that we’ve been lucky enough to make in the ocean. Her incredible energy oozes with confidence, sweet humour and a sense of complete, wild, freedom -- and we honestly can’t get enough!

A film photographer with a talent for the feminine and graceful, Jordy showcases the exact gifts that she aims to capture within only a few short years of getting on her first surfboard, a complete and utter shock to us the first time we saw her surf!

This is the beginning of a little series of visuals showcasing our Mademoiselles of the Sea’s and adventures!

Volume 1 introduces you to Laure Mayer, creator and designer of Lore of the Sea, her world, her passion and her vison of female surfing.

“Early birds get the worms”

To tell you the truth, we had a pretty terrible surfing season here on the East Coast of Australia. Spring + Summer became the longest ‘onshore/no swell’ stretch I’ve seen for a years. That day, again, looked pretty average on the forecast: onshore winds, not much swell, short wave period.

The beauty of living in Byron Bay is that you don’t need to travel anywhere to meet friends from all over the world.

Just before our trip to Mexico (story coming up soon!), we got to share some super fun peelers with Lola Mignot from Mexico/France and Millie Nabeshima from California/Japan - yep, this town is pretty multicultural! -.

With the change of seasons the air has become a bit more crisp but the water remains so warm that it’s enjoyable to surf in our bikinis and surfsuits.

Cecilia is one of those amazing humans that doesn’t think twice when making a decision, she’s a go-getter filled with the most positive energy we’ve ever seen.

Her and her little family travel the world every year to escape the French winter and chase waves. This year, they decided to come live the Australian dream in Byron Bay in search of perfect longboarding waves and talented lady loggers.

We went to Noosa  for the legendary yearly Noosa Surf festival. 

This festival has got to be the oldest “classic” longboarding festival that has ever existed showcasing single fin logging, old mal surfing in many different categories. A full week of traditional surfing mixing amateur and professional surfers. 

This video features, in order of appearance, Maribel KF, Laure Mayer, Ambre Victoire, Lucie Curutchet, Renata Gonzales Vargas (38 weeks pregnant in the video) and Alice Vedrine.

A short video by Keita Ikawa presenting the first Mademoiselle of the Sea and lady slider surfing in her Australian home Byron Bay.  

A sweet short video filmed at the Pass