This video takes us back to the Basque Country — to the landscapes, coastline, and surf culture that first inspired the brand.

Featuring women surfers in their element, it’s a celebration of community, connection, and the timeless beauty of the ocean. There’s something powerful about returning to familiar shores — where the light hits differently, and the roots run deep.

We went back to our roots to capture ARGIA in its most authentic form — honouring where the story began, and the light that continues to guide it.

A reflection on 10 years of Lore of the Sea — from learning to sew in 2013 to building a slow, functional surf brand shaped by the ocean, experience, and community.

Made by women surfers for women surfers

This is the beginning of a little series of visuals showcasing our Mademoiselles of the Sea’s and adventures!

Volume 1 introduces you to Laure Mayer, creator and designer of Lore of the Sea, her world, her passion and her vison of female surfing.

The beauty of living in Byron Bay is that you don’t need to travel anywhere to meet friends from all over the world.

Just before our trip to Mexico (story coming up soon!), we got to share some super fun peelers with Lola Mignot from Mexico/France and Millie Nabeshima from California/Japan - yep, this town is pretty multicultural! -.

With the change of seasons the air has become a bit more crisp but the water remains so warm that it’s enjoyable to surf in our bikinis and surfsuits.

Cecilia is one of those amazing humans that doesn’t think twice when making a decision, she’s a go-getter filled with the most positive energy we’ve ever seen.

Her and her little family travel the world every year to escape the French winter and chase waves. This year, they decided to come live the Australian dream in Byron Bay in search of perfect longboarding waves and talented lady loggers.

There are a fair few lady loggers in Byron Bay. Some grew up here, some settled from afar, and a few are holiday-makers. Sure they have their differences, but they have a lot in common. Firstly, there are all regulars in the lineup out at Wategos and The Pass. Secondly, they all have heaps of fun in the water; smiles all round. Another thing they have in common is their elegance. Don’t get me wrong; some guys are great to shoot, but heaps move around like an old wombat (myself included!). All I have to do to get a decent photo of these girls is point the camera at them and they do all the work. These shots are from one of the usual fun days in The Bay. Warm water, blue skies, and party waves a plenty!

Byron Bay child Anrielle Hunt is that smiley face you meet in the surf and you will remember for her positive vibes. It’s clear that she’s at home & in love with the ocean and the elements as she will often tell you how much she regrets not having her camera with her when she’s surfing.

A short video by Keita Ikawa presenting the first Mademoiselle of the Sea and lady slider surfing in her Australian home Byron Bay.  

Living the dream in the most famous Australian East Cost surf town, Isabelle Braly is the definition of what we call a styler and we’re blessed to have her as one of our Mademoiselles of the Sea.