Mademoiselles of the Month is our way of celebrating the women who wear Lore of the Sea, the ones who feel confident and strong out there, in real waves, real light, and real life. Women who love the ocean as much as we do.

These shots came through from one of our Mademoiselles wearing the LAGA Surfsuit in Azure, and honestly? We're a little obsessed. There's something about film photos that just gets it… the grain, the light, the fact that nothing is too perfect. Kind of like surfing, really.

This video takes us back to the Basque Country — to the landscapes, coastline, and surf culture that first inspired the brand.

Featuring women surfers in their element, it’s a celebration of community, connection, and the timeless beauty of the ocean. There’s something powerful about returning to familiar shores — where the light hits differently, and the roots run deep.

We went back to our roots to capture ARGIA in its most authentic form — honouring where the story began, and the light that continues to guide it.

A reflection on 10 years of Lore of the Sea — from learning to sew in 2013 to building a slow, functional surf brand shaped by the ocean, experience, and community.

Made by women surfers for women surfers

What does 3 years of surfing look like on Mademoiselle of the Sea surfer and film photographer Jordy Todd?

Jordy has been one of the most wholesome, feel-good connections that we’ve been lucky enough to make in the ocean. Her incredible energy oozes with confidence, sweet humour and a sense of complete, wild, freedom -- and we honestly can’t get enough!

A film photographer with a talent for the feminine and graceful, Jordy showcases the exact gifts that she aims to capture within only a few short years of getting on her first surfboard, a complete and utter shock to us the first time we saw her surf!

Meet Clementine Bourke; ‘Clem’ to those of us that know and love her best. 

Clem is the biggest, brightest ray of sunshine who, on any given day, you’re likely to find floating floating around in the ocean, wearing the biggest smile and a little Lore of the Sea. 

She’s always up before the sun, keen for an adventure or any kind of aquatic play. She is also the artist/photographer/rad friend behind many of our Lore of the Sea photos and videos.

 She’s an absolutely epic human who I’ve shared countless ocean memories with!

This is the beginning of a little series of visuals showcasing our Mademoiselles of the Sea’s and adventures!

Volume 1 introduces you to Laure Mayer, creator and designer of Lore of the Sea, her world, her passion and her vison of female surfing.

“Early birds get the worms”

To tell you the truth, we had a pretty terrible surfing season here on the East Coast of Australia. Spring + Summer became the longest ‘onshore/no swell’ stretch I’ve seen for a years. That day, again, looked pretty average on the forecast: onshore winds, not much swell, short wave period.

Now that you’ve got the overall vibe let us explain the history of this unique festival/surf competition and how it works.

The beauty of living in Byron Bay is that you don’t need to travel anywhere to meet friends from all over the world.

Just before our trip to Mexico (story coming up soon!), we got to share some super fun peelers with Lola Mignot from Mexico/France and Millie Nabeshima from California/Japan - yep, this town is pretty multicultural! -.

With the change of seasons the air has become a bit more crisp but the water remains so warm that it’s enjoyable to surf in our bikinis and surfsuits.