This video takes us back to the Basque Country — to the landscapes, coastline, and surf culture that first inspired the brand.

Featuring women surfers in their element, it’s a celebration of community, connection, and the timeless beauty of the ocean. There’s something powerful about returning to familiar shores — where the light hits differently, and the roots run deep.

We went back to our roots to capture ARGIA in its most authentic form — honouring where the story began, and the light that continues to guide it.

Made by women surfers for women surfers

Meet Clementine Bourke; ‘Clem’ to those of us that know and love her best. 

Clem is the biggest, brightest ray of sunshine who, on any given day, you’re likely to find floating floating around in the ocean, wearing the biggest smile and a little Lore of the Sea. 

She’s always up before the sun, keen for an adventure or any kind of aquatic play. She is also the artist/photographer/rad friend behind many of our Lore of the Sea photos and videos.

 She’s an absolutely epic human who I’ve shared countless ocean memories with!

The beauty of living in Byron Bay is that you don’t need to travel anywhere to meet friends from all over the world.

Just before our trip to Mexico (story coming up soon!), we got to share some super fun peelers with Lola Mignot from Mexico/France and Millie Nabeshima from California/Japan - yep, this town is pretty multicultural! -.

With the change of seasons the air has become a bit more crisp but the water remains so warm that it’s enjoyable to surf in our bikinis and surfsuits.

We went to Noosa  for the legendary yearly Noosa Surf festival. 

This festival has got to be the oldest “classic” longboarding festival that has ever existed showcasing single fin logging, old mal surfing in many different categories. A full week of traditional surfing mixing amateur and professional surfers. 

This video features, in order of appearance, Maribel KF, Laure Mayer, Ambre Victoire, Lucie Curutchet, Renata Gonzales Vargas (38 weeks pregnant in the video) and Alice Vedrine.

There are a fair few lady loggers in Byron Bay. Some grew up here, some settled from afar, and a few are holiday-makers. Sure they have their differences, but they have a lot in common. Firstly, there are all regulars in the lineup out at Wategos and The Pass. Secondly, they all have heaps of fun in the water; smiles all round. Another thing they have in common is their elegance. Don’t get me wrong; some guys are great to shoot, but heaps move around like an old wombat (myself included!). All I have to do to get a decent photo of these girls is point the camera at them and they do all the work. These shots are from one of the usual fun days in The Bay. Warm water, blue skies, and party waves a plenty!

Byron Bay child Anrielle Hunt is that smiley face you meet in the surf and you will remember for her positive vibes. It’s clear that she’s at home & in love with the ocean and the elements as she will often tell you how much she regrets not having her camera with her when she’s surfing.

A short video by Keita Ikawa presenting the first Mademoiselle of the Sea and lady slider surfing in her Australian home Byron Bay.  

Living the dream in the most famous Australian East Cost surf town, Isabelle Braly is the definition of what we call a styler and we’re blessed to have her as one of our Mademoiselles of the Sea.