This video takes us back to the Basque Country — to the landscapes, coastline, and surf culture that first inspired the brand.

Featuring women surfers in their element, it’s a celebration of community, connection, and the timeless beauty of the ocean. There’s something powerful about returning to familiar shores — where the light hits differently, and the roots run deep.

We went back to our roots to capture ARGIA in its most authentic form — honouring where the story began, and the light that continues to guide it.

There are a fair few lady loggers in Byron Bay. Some grew up here, some settled from afar, and a few are holiday-makers. Sure they have their differences, but they have a lot in common. Firstly, there are all regulars in the lineup out at Wategos and The Pass. Secondly, they all have heaps of fun in the water; smiles all round. Another thing they have in common is their elegance. Don’t get me wrong; some guys are great to shoot, but heaps move around like an old wombat (myself included!). All I have to do to get a decent photo of these girls is point the camera at them and they do all the work. These shots are from one of the usual fun days in The Bay. Warm water, blue skies, and party waves a plenty!

Byron Bay child Anrielle Hunt is that smiley face you meet in the surf and you will remember for her positive vibes. It’s clear that she’s at home & in love with the ocean and the elements as she will often tell you how much she regrets not having her camera with her when she’s surfing.