Back to our roots: ARGIA Collection Video
This video takes us back to the Basque Country — to the landscapes, coastline, and surf culture that first inspired the brand.
Featuring women surfers in their element, it’s a celebration of community, connection, and the timeless beauty of the ocean. There’s something powerful about returning to familiar shores — where the light hits differently, and the roots run deep.
We went back to our roots to capture ARGIA in its most authentic form — honouring where the story began, and the light that continues to guide it.
10 years of Lore of the Sea
A reflection on 10 years of Lore of the Sea — from learning to sew in 2013 to building a slow, functional surf brand shaped by the ocean, experience, and community.
波には魔法のようなものがある - ビデオ
私たちのブランドの背後にある心、プロサーファー兼創設者のローレ・メイヤーによる物語
女性サーファーが女性サーファーのために作った
こんにちは、美しい魂のみなさん！今日は、私の心の奥底にあるもの、つまり私たちのブランドのストーリー、愛と情熱、そしてほんの少しの塩水で作り上げた夢についてお話ししたいと思います。これは単なるブランドではありません。私の旅の一部であり、海への愛の反映であり、毎日私にインスピレーションを与えてくれる素晴らしい女性コミュニティへの賛辞なのです。
すべては、2011 年にオーストラリアに足を踏み入れたときに始まりました。熱心なサーファーとして、私は、見た目が美しいだけでなく、体のラインにぴったりフィットし、必要な部分をサポートし、オーストラリアの強烈な太陽から体を守ってくれるサーフスーツという、なかなか見つからないものを探していました。
UDAコレクションの公開
スムース・アッセンブルズ Vol.2
What does 3 years of surfing look like on Mademoiselle of the Sea surfer and film photographer Jordy Todd?
Jordy has been one of the most wholesome, feel-good connections that we’ve been lucky enough to make in the ocean. Her incredible energy oozes with confidence, sweet humour and a sense of complete, wild, freedom -- and we honestly can’t get enough!
A film photographer with a talent for the feminine and graceful, Jordy showcases the exact gifts that she aims to capture within only a few short years of getting on her first surfboard, a complete and utter shock to us the first time we saw her surf!
スムース・アッセンブルズ Vol. 1
This is the beginning of a little series of visuals showcasing our Mademoiselles of the Sea’s and adventures!
Volume 1 introduces you to Laure Mayer, creator and designer of Lore of the Sea, her world, her passion and her vison of female surfing.
早起きの鳥
“Early birds get the worms”
To tell you the truth, we had a pretty terrible surfing season here on the East Coast of Australia. Spring + Summer became the longest ‘onshore/no swell’ stretch I’ve seen for a years. That day, again, looked pretty average on the forecast: onshore winds, not much swell, short wave period.
ヌーサへようこそ - ビデオ
We went to Noosa for the legendary yearly Noosa Surf festival.
This festival has got to be the oldest “classic” longboarding festival that has ever existed showcasing single fin logging, old mal surfing in many different categories. A full week of traditional surfing mixing amateur and professional surfers.